Hammad Azim graduated from BSS Rawalpindi in 1993 and went on to complete his Diploma in Hotel and Hospitality Management from Australian International Hotel School. In 2001, Hammad completed his Bachelor’s degree in Business Administration from Bond University, UK. He then furthered his marketing skills with an Executive Programme in Marketing from Kellogg School of Management – Northwestern University, US in 2010 and an MBA from the University of Southern Queensland, Australia.

Hammad has worked with various multinational companies and is presently Director Marketing Pakistan for Red Bull. Previously, he held the position of Head of Brand Activation for Ufone from 2007-2010, and was Manager Marketing Operations for Ufone GSM from 2004-2007.